Converse began in 1908 as a rubber shoe company specialising in galoshes. Soon after, we started using our rubber to make sneakers. In 1920, we renamed our canvas basketball sneaker the “All Star.” The name stuck. What didn’t stick was their intention. We made them to sink jump shots on the court. You, however, saw them as something more… and started wearing our sneakers to do whatever you wanted. You played music, made art, skated the streets and kicked back. You wore them as fashion. You wore them to work. You customised them with your personal style. You did everything to them, and in them. You saw our sneakers’ unlimited potential.